Selecting An Agent

Home Selling

Selling a house typically includes many of the following elements:

Your agent will be your resource and guide every
step of the way.

1. Initial consultation
• Determine your needs and priorities
• Review "agency" choices and select appropriate working relationships
• Discuss Marketing Plans
• Establish Pricing Strategy

2. Design and Implement Marketing Plan
• Complete home enhancement recommendations
• Carry out scheduled marketing activities
• Show the property to brokers and prospective buyers
• Communicate with you on a regular basis
• Monitor results of marketing activities
• Modify Marketing Plan and Pricing Strategy as necessary

3. Review Offer and Reach Agreement with Buyer
• Buyer's Real Estate Professional presents offer
• Discuss and clarify proposed terms and conditions
• Negotiation: possible counteroffers
• Reach final agreement

4. Complete Settlement Process (per purchase contract)
• Deposit of buyer's earnest money
• Sign documents
• Title search; preliminary title report to buyer
• Inspections
• Removal of remaining contingencies
• Buyer's final walk-through of property
• Loan funding/balance of funds from buyer
• Recording of title
• Relocation of seller; possession of property by buyer

5. After-sale Service

• Help you find your next home, as needed
• Assist you with relocation, as needed
• Provide resources for other after-sale homeowner needs

Selecting An Agent
Whether you are buying or selling a home, you will want to choose a professional who meets your professional needs and has a personal style that agrees with your own. Here are some tips to help find a real estate agent:

• Call your local Prudential Ridgeway office and ask to speak with an agent

• Ask family, friends, and business associates for referrals

• Attend open houses. If the agent or broker impresses you, ask for a business card

• Drive through neighborhoods that interest you and look for yard signs to see what agent handles most of the sales

• Search local newspapers and real estate publications

• Call the local Prudential Real Estate Network member office for a referral to an office out of town


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